Analýza online vzdělávání v oblasti digitálního marketingu

Abstract

The subject of this thesis is an Analysis of Online Education in the Field of Digital Marketing. In order to find all the necessary data, information was used over the internet but also from the marketing research. Marketing research was realized in the form of individual in-depth interviews. The total number of respondents were 17. The objective of this work was to determine the course Digital Garage from Google to think different groups of people: people who attended it, people who did not attend it and HR. Some opinions of these groups were different, but in the end they agreed that the course was very successful. Based on the information, I made suggestions and reccomendations which are used to improve course and also its promotion.