Analýza turistického potenciálu Jihomoravského kraje

Abstract

The bachelor thesis deals with the analysis of touristic potential of South Moravian Region. It is devided into theoretical and practical part. The first part is focused on tourism itself. There are definitions, forms, entities, types as well as current trends in this industry. Then the South Moravian Region is described. Except some basic characteristics there are introduced the most important sights, events and places of interest in the region. In the practical part the main attention is paid to results of the research, which was focused on assessment of South Moravian Region touristic attractiveness.