Výroba, rozvoj, distribuce a reklama v mléčném průmyslu

Abstract

The theme of my thesis added production, development, distribution and advertising in the dairy industry. It outlines the history of milk and the initial processes in the manufacture of cheese, and subsequent innovations in this field. It will deal with the promotion, advertising and distribution of goods. Of course I could not forget the work of key managers, the Key Account Managers, and their main tasks. Furthermore, the role of sales representatives who communicate for business on the ground. At this position the company Pribina, spol. s r. o. currently operate.