Budování image firmy prostřednictvím sociálních sítí na B2B trhu
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Hanáková, Michaela
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Theme of the diploma thesis is Company image building through social media on the B2B market. Based on the extensive research, which contains analysis of customers, analysis of network surroundings, analysis of competitors and analysis of measuring and monitoring tools will be formed company identity on the social media.
Description
Import 26/06/2013
Subject(s)
social media, social plugins, Facebook, Twitter, Google plus, LinkedIn B2B, e-procurement