Model procesu marketingové strategie průmyslového podniku

Abstract

This study addresses some current issues in industrial marketing strategy. Based on that we will be able to define and formulate a specific vision of our business and its strategic plan. The goal is to evaluate the situation and level of the business and marketing strategy. Or, if needed, to suggest some plan changes including specific business development strategy. Also the marketing influence is to be evaluated to reach the future economic direction and possibly suggest some improvement of the current marketing situation within the company.