Návrh marketingové komunikace střední školy

Abstract

The aim of my thesis si design to suitable marketing communications Grammar school, which attracted both potential students, but that would be appreciated by current students of this school. The thesis is divided into three chapters. The first chapter contains information about Grammar Bruntal. The second chapter is an explanation of the theory to the issue under review of the literature. The last chapter consists of the practical part, which consists of evaluating the results analyzed. On the practical part is followed by suggestions and recommendations for the school, which could be a basis for further successful development of school.