Analýza konkurence prodejny akvaristických potřeb
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Authors
Janíková, Radka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
My bachelor work is called The Competitive Analysis of Aquarium Equipments Shop. The goal of my bachelor work was to get information about the competitive role of the AQUA-TERRA firm, situated in Valašské Meziříčí, which specializes in selling sea aquarium equipment. Another goal of my work was to state level of satisfaction of the customers of this firm. I used observation method and questionary for my research. I found out, that AQUA-TERRA is the only firm in sea aquarium specialization in the area of Zlínský kraj and has a very strong position here.
Description
Import 29/09/2010
Subject(s)
situation analyse, competition, competition analysis, SWOT analyse, Porter five forces analysis, benchmarking, competitive strategies