Přístupnost webových stránek pro osoby se specifickými potřebami

Abstract

This bachelor thesis focuses on the issue of web accessibility for people with specific needs. The aim of the thesis is to analyse the web accessibility of the price comparison engine Heureka through user testing and the automated tool WAVE. In the theoretical part the important areas of web accessibility are defined and also people with specific needs are characterized. In the practical part the marketing research methodology is described and the results from user testing and the automated tool are considered. The main barriers to web accessibility of Heureka are identified and possible solutions for their removal are proposed.