Podniková komunikace

Abstract

Corporate communication is one of the most important factors of business environment. It is a driving force of a company and a basis of all its processes. The aim of this bachelor thesis is to describe the theory of corporate communication and to analyze its application in a particular enterprise. The first part of the thesis will be about general foundations of communication. The second part will be focused on corporate communication and will be based on the previous one. Then the author of the thesis will describe a practical application of the theory in a concrete company. In the last part there are journalistic texts about corporate communication based on the previous chapters and created by the author of the thesis. Readers are encouraged to read the thesis in chronological order because the chapters are built on each other.