Analýza marketingové komunikace hotelu
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Hrabovský, Marek
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis is an analysis of current marketing communications Troyer hotel in the village Trojanovice. In the first part of the thesis is characterized by Troyer hotel together with its environment and theoretical basis of marketing and marketing communications. The second part includes practical marketing research along with analysis of results. The last part is focused on innovation proposals existing marketing communications.
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Import 11/07/2012
Subject(s)
marketing, communication, marketing communications, communication mix, analysis, marketing research, servicess, tourism, hotel, wellness, accommodation