Získávání finančních zdrojů pro sportovní kluby

Abstract

I focused on fundraising fo sports clubs in my thesis. I chose two czech football clubs for my research. I did SWOT analysis and interviews with two representatives of these clubs. My thesis’s goal is to compare options of these clubs in fundraising. I studied economical situation of these clubs, their public and internal funds. I focused on sponzoring area, transfer policy a their self-financing. In the end of my thesis I summarized the results of my research and compare options in fundraising in these sports clubs.