Organizování sportovní akce

Abstract

The subject of this bachelor’s thesis is the process of organizing a sporting event, with a focus on the Šenov RUN race. The main objective of the thesis is to propose a comprehensive organizational plan for this event in 2026 and to identify its weaknesses, based on an in-depth analysis of the previous year’s event. The theoretical section defines basic concepts in the fields of sports management, project management, and marketing. The practical section is based on the collection of primary data through the triangulation of methods, specifically a quantitative questionnaire survey among participants and a qualitative semi-structured interview with the main organizer. The survey results identified shortcomings primarily in the capacity of social facilities and in competitor registration. The proposal section applies the WO strategy, within which specific measures are defined, such as establishing cooperation with the city, creating new coordination roles, and developing a timeline using a Gantt chart.