Komparace marketingu vybraných lyžařských areálů

Abstract

The goal of this Bachelor Thesis was the customer point of view marketing comparison of chosen Ski Areals. Thesis is divided into theoretical and practical part. Theoretical part describes technical terms of management and marketing, which were also used for the practical part. Practical part examines and describes two ski areals using SWOT analysis and question-form examination. Conclusion of my thesis contains summarization of results of examination, proposal for recommendations and overall comparison of these areals.