Posouzení cen vstupenek na sportovní akce vrcholové úrovně

Abstract

The subject of the bachelor thesis is " The Ticket Pricing Assessment for Top Level Sporting Events" was to analyze and compare ticket prices based on information obtained from ticketing managers and to determine the satisfaction of fans with the current price list. To obtain data, questionnaires were sent to fans of selected teams and a questionnaire to ticketing managers of the football teams AC Sparta Praha, SK Slavia Praha and FC Baník Ostrava. The aim of the thesis was to evaluate the price development and to find out the fans' feedback on ticket prices in the current season 2023/2024.