Společenská odpovědnost firmy v krnovském regionu

Abstract

The thesis is focused on the topic of corporate social responsibility (CSR). The work is designed corporate responsibility strategy for the enterprise Den Braven Czech and Slovak as the following period. The first part deals with the theoretical bases of the topic that the reader familiar with the concept of CSR and deployment options in the company through a variety of tools. The second part is devoted to the implementation process and describes how the strategy of using the 8 steps to implement. These steps include: determination of stakeholders, objectives and principles, current state analysis, determination of CSR topics and areas, action plan, implementation, monitoring, reporting and evaluation is part of the conclusion.