Analýza koncepce CSR jako nástroje ke zvyšování konkurenceschopnosti firem

Abstract

This thesis deals with the issue of social responsibility, more known as an acronym CSR (Corporate Social Responsibility). Greater part of this thesis is dedicated to characteristic of social responsibility. This part describes key areas, Assessment and measurement of csr. The practical part deals with company that have already demonstrated their social responsibility. There was created a manual by using informations of these company which is going to be a guide of philosophy CSR for managers of association.