Obchodní strategie na trhu posypové soli

Abstract

This thesis focuses on creating a successful sales strategy for a company selling salt and salt products. The introductory part of the thesis deals mainly with the theory of sales strategies, conditions, pricing, and other specifics that the company can use when designing its strategy. The thesis also characterizes the Czech salt market and its development, available products, and competitors. The second part of the thesis is devoted to environmental analysis, PEST and SWOT analysis. It also describes the current sales strategies of several companies on the market. The final part of the thesis proposes how to design a new sales strategy for a company on the Czech market dealing with this mineral.