Optimalizace webové stránky střední školy pro vyhledávače

Abstract

The main subject of this diploma thesis is Search Engine Optimization, which improves the position in the organic part of Search Engine Result Page, conversion rate and the traffic. The aim of this thesis was to identify the main key factors, that affect the results in result page. According to keywords analysis, on-page and off-page analysis and traffic analysis were proposed the changes, which should help with the position in result page. The data was collected by using Keywords Planner, Google Analytics, Google Search Console and by observation method.