Optimalizace propagační strategie na sociální síti pro efektivní reklamu
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Vysoká škola báňská – Technická univerzita Ostrava
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This thesis focuses on optimizing promotional strategies for businesses on Instagram.
It explores preferred content formats, advertising styles, and the role of influencers. The research identifies factors that influence user engagement. The findings provide recommendations for effective marketing content.
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Instagram, social media, business profiles, Instagram advertising, consumer behavior