Strategie poskytování služeb firmy v zábavním průmyslu

Abstract

This bachelor thesis is focused on the analysis of the service provision strategy of a selected company operating in the entertainment industry. The aim of the thesis is to analyze the business environment and the company’s strategy and, based on the conducted analyses, to propose recommendations leading to increased operational efficiency and strengthening of its competitive position. In the theoretical and methodological part, the fundamental concepts of services, strategy, and strategic management are defined, and selected analytical tools are described, particularly PESTLE analysis, Porter’s Five Forces model, SWOT analysis, financial analysis, and the Pareto principle. In the application part, the company is characterized, followed by an analysis of its external and internal environment using the aforementioned methods. Based on these analyses, key factors influencing the company’s performance are identified, including its strengths, weaknesses, opportunities, and threats. Based on the obtained findings, specific strategic recommendations are formulated, primarily aimed at expanding the service portfolio, reducing seasonality, and improving customer experience through the use of modern technologies. The proposed measures contribute to the long-term development of the company and strengthening its market position.