Analýza atributů výrobku na trhu džusů

Abstract

This thesis focuses on the analysis of product attributes for selected brands of orange juice, which are available on the Czech market. The aim is to find out how customers perceive attributes of the product and how are they satisfied with selected brands of orange juice. Partial aim is to find out what decisions when buying juices and then compare the various brands in terms of quality and packaging. Were compared these brands: Relax, Hello, Happy Day, Tom and Pfanner. To obtain information and data was used qualitative research methods using a focus group. Also was used short questionnaires and sensory analysis. The worst was evaluated brand Pfanner and best was Happy Day. The remaining three brands were rated more positively to average. Based on these data were compiled for brand suggestions and recommendations.