Analýza obalů na trhu mléka

Abstract

The aim of my bachelor work is package analysis of five producers, which stay on the czech milk market. The work is separated to five chapters. In chapter one I target the characteristics of the companies. In chapter two I explained package, its definition and so on. Content of the chapter three is methodics of data collection, it means definition of problem, aim, research plan and description realization phase of research. Throw the focus group survey I reach to the attainment results of data analysis. I have got 30 informant. And finally, I have got a questionnaire which use semantic differential. The last chapter five is concerned in suggestions and recommendation, coming out of chapter four. I hope, that the marketing research I´ve done and mentioned suggestions and recommendation will assistance to rise the satisfaction of present and future clients.