Marketingový výzkum podmínek pro zvýšení přidané hodnoty u vybraných dílů a komponent potravinářských technologií

Abstract

The subject of the thesis is a picture of the basic segments of products of food technologies with the aid of tools of marketing analysis and marketing segmentation. Within the purview of this work there was made a marketing research of certain food technologies that might follow up to the cooperation with the Regional material technological science center at the Technical University of Ostrava. In theoretical part there are described and divided basic methods of marketing research. On the other hand, in the practical part the core is based in the field research and desk research of food technology producers.