Analýza marketingové komunikace značky na trhu nealkoholických nápojů

Abstract

This work deals with marketing communications of brand in the soft drinks market. The aim was analyze new marketing communications, which the company uses and suggest possible changes. The component aim was to find, how the respondents view the new visual brand and website and how the company should communicate with their customers. The research was realized through electronics interviews on a sample of 200 respondents.