Hodnotenie konkurencieschopnosti priemyselného podniku

Abstract

The main aim of the thesis is to present the competitiveness of the selected industrial company and to propose its effective strategy for more effective management of competition in the industry in which it operates. The theoretical part is devoted to the interpretation of basic concepts such as competitiveness, competition, business and competitiveness factors and its possibilities of measurement and evaluation through Porter's five forces model, PEST analysis and SWOT analysis. In the practical part is introduced selected industrial company LadceBetón, which operates in the construction industry and produces and sells concrete. The research part of the thesis is devoted to the evaluation of the competitiveness of the concrete mixing plant and to the questionnaire survey on a sample of 200 respondents who are concrete mixing customers. The main objective of the research is to identify the company's main competitive advantage in terms of customers' purchasing behavior and preferences and to propose effective measures to monitor, evaluate and influence the competitiveness of the business.