Návrh marketingové komunikace gymnázia

Abstract

This bachelor thesis focuses on analysis and sketch of marketing communication of the secondary school Gymnázia sv. Františka z Assisi located in Žilina. In the first part there is described a characteristics of this secondary school, its history and description of particular parts of the school and the education plan, as well as afterschool activities. The next part focuses on the current situation of marketing communication of this school and its parts and its use. This part is followed by a research done in the school, using questionnaires filled out by the students of ninth grade of this and other church schools located in Žilina. After the evaluation, done using first- and second-grade analysis, there are summed up suggestions of new marketing communication plan which suggests including students in the whole process of the marketing communication and is also showing other types of communication which has not been used since now.