Zhodnocení konkurenceschopnosti a konkurenčního potenciálu obchodního podniku
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Staňková, Petra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The object of the master’s thesis is the evaluation of competitiveness and competitive potential of business enterprise, which sells sports range of world renowned brands. The analysis was performed based on the methods of evaluation competitiveness and competitive potential. Method was used for the evaluation of vitality enterprise Harry Pollak, the basic ratios analysis and diagnostic method GM-TREND. Using these methods the competitiveness of company was assessed and it appeal from the results that the company has competitive potential and competitiveness.
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Import 21/10/2013
Subject(s)
Competition, Competitiveness, Competitive Advantage, Business Potential, Competitive Potential, The Concept of Competitiveness and potential, Evaluation method of enterprise vitality Harry Pollak, Basic ratios, Method GM-TREND.