Marketingový výzkum účinnosti systému tepelné techniky využívající biopaliva

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Voznica, Michal

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

In this work, I dealt with the issue of biomass in kettle for solid fuels, and I analyzed the total energy development on the Czech market. I did a marketing analysis of selected products on our market and I focused on the most commonly used types of kettle, which I marked out the main parameters and then evaluated with respect to the factors. Based on the data consumer I conducted statistical analysis of requirements and weight information of each set of criteria. The output of this data model is the most common criteria used by consumers for the collection of information and experience from others before purchasing the kettle. Finally, I evaluace the modeland provided recommendations.

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Import 04/07/2011

Subject(s)

biomass, renewable resources, marketing analysis, biofuels, kettle, Fuller’s triangle, Saaty matrix

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