Využití nerostných surovin při výstavbě a zařizování rodinných domů

Abstract

The thesis deals use of raw materials in the construction and furnishing of houses. The theoretical part focuses on the definition of marketing research, methods and techniques of research, questionnaire issue and the possibility to raw materials use available on today's market. The practical part is realized as a marketing research by using questionnaires. The conclusions presented are based on the evaluation of the questionnaires. These established facts and the findings are designed for company that hesitates to enter the current market for consulting and constructing houses and can strengthen their future goals and strategies in the field of construction.