Rozvoj podnikatelského prostředí Zlínského kraje
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Pořická, Ivana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The theme of thesis is „Development of Business Environment in Zlín Region“. The aim of the thesis is to use different methods to analyse and evaluate the quality of the business environment. The minor aim is to determine the level of business support in the Zlín region, using the questionnaire form (among businessmen of the Zlín region). The work consists of three parts. In the first part, basic terms of the subject are described and the methods used in the practical part are theoretically outlined. The second part is focused on the analysis of the region. Six different methods are used to describe the Zlín region and its business environment. The third part deals with possible solutions that may be helpful for further development of the region and improvement of its business environment.
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Import 04/07/2011
Subject(s)
Business Environment, Business Support, Supportive Business Infrastructure, Industrial Zone, Development, Zlín Region, Passportisation, Monitoring, Marketing Research, PESTLE Analysis, Situation Analysis, SWOT analysis