Návrh a vyhodnocení podnikatelského plánu na založení kavárny

Abstract

The thesis deals with the development and comprehensive evaluation of a business plan for establishing a café. The main goal of the work is to assess the strategic and economic viability of this project under real market conditions. The theoretical part of the thesis defines key concepts in the field of entrepreneurship, legal forms, and methodological tools necessary for creating a robust business plan, including the Lean Canvas model. The practical part includes a detailed analysis of the external and internal environment using the PESTLE method, Porter's Five Forces model, and a quantified SWOT analysis, which identifies an offensive strategy as the optimal path for market entry. Based on these findings, a specific business proposal is designed, including a marketing strategy, organizational structure, and a detailed financial plan prepared in three development scenarios over a three-year period. The results of the financial analysis, the calculation of the break-even point, and the investment return analysis confirm that a project financed exclusively from equity is economically sustainable and demonstrates a high degree of stability. The work provides a comprehensive methodological guide for implementing the plan, with an emphasis on differentiation through a family-oriented concept and the use of local supplier synergies.