Analýza nákupního prostředí vybrané společnosti na maloobchodním trhu

Abstract

This thesis addresses the issue of a unified level of branches within one company. This issue includes the adherence to established procedures at all branches, as well as conscientious work and behavior of employees. To determine the level of selected branches, a qualitative mystery shopping method was chosen, where individual stores were assigned scenarios based on which points were awarded. The stores were evaluated based on the points obtained for meeting the criteria. The result of the investigation was an assessment of the level of selected stores in the region and their subsequent ranking according to performance. Based on the results, it was found that the branch in Krnov received the highest number of points, while the branch in Bruntál received the fewest. The investigation revealed some deficiencies that could be addressed. These include, for example, the introduction of electronic price tags, increasing the number of permanent employees, or updating the application.