Využitelnost turistického potenciálu města Uherské Hradiště

Abstract

The bachelor thesis deals with usability of the tourism potential of the Uherské Hradiště town. The theoretical part describes the methodology of processing of the thesis and deals with defining the important concepts in the field of tourism. This section gives a detailed description of the tourist industry and its species. We read here about different types of passengers or about various factors of the tourism potential. The practical part of the thesis focuses on the tourist attractions, festivals and folklore events that tourist can visit in Uherské Hradiště. This part contains information about the history of the town, hotels and restaurants and travel agencies and offices that are located here. The practical part also includes the attendance analysis of the tourist facilities and events in the Uherské Hradiště town. The aim of this bachelor thesis is to capture the significance of the cultural facilities and events in Uherské Hradiště, which are important in the field of tourism. An important part of the thesis is to determine the degree of satisfaction of visitors and residents with the level of the tourist industry in the Uherské Hradiště town.