Stanovení krizového profilu vybraného podnikatelského subjektu
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the diploma thesis is to determine the crisis profile of the selected business subject. For the calculation are used PEST analysis, Porter analysis, "7S" analysis and financial analysis. The found data serve as a basis for SWOT analysis. The strengths, weaknesses, opportunities and threats of a business subject are determined. Then, potential outbreaks of the crisis are selected and a crisis matrix is created. In the end of the diploma thesis are presented suggestions and recommendations for the business subject.
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business subject, business, company, crisis, risks, crisis focus, crisis management, business environment, analysis, crisis matrix, crisis scenario, crisis plan