Analýza marketingové komunikace obchodního centra
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Authors
Pilich, Martin
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of Bachelor's thesis was to evaluate shopping's center communication activities shopping center and to suggest improvements in this area. Conclusions and recommendations are based on web analytics and a questionnaire survey among customers.
Description
Import 19/10/2011
Subject(s)
shopping center, marketing communication, internet communication, sales promotion, social media