Analýza spotřebitelského chování na trhu fotoaparátů

Abstract

Bachelor thesis is focused on the analysis of consumer behavior on the Camera Market. The target group are students VSB - Technical University of Ostrava and students of the University of Ostrava. Attention is paid to the differences between students in terms of their preferences and behavior before and after purchasing the camera. This thesis also includes theoretical background or characteristics on the camera market. In conclusion the evaluation of results and compiled suggestions and recommendations.