Hodnocení konkurenceschopnosti výrobního podniku

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Lukášová, Veronika

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The thesis ‘Competitiveness Evaluation of the Manufacturing Company‘ is applied to the company Solartec, s. r. o. The objective of this thesis is to evaluate the level of competitiveness of the company in terms of selected methods and suggest a potential solution to increase it. In the first part the theoretical starting points of this issue and selected methods of competitiveness evaluation are described. In the second part the chosen company is characterized. In the last part, selected methods are applied to a chosen company and suggestions and recommendations are formulated.

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Import 05/08/2014

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competition competitiveness competitive advantage company surroundings PEST analysis Porter’s model analysis of the financial health SWOT analysis

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