Hodnocení konkurenceschopnosti výrobního podniku
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Lukášová, Veronika
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis ‘Competitiveness Evaluation of the Manufacturing Company‘ is applied to the company Solartec, s. r. o. The objective of this thesis is to evaluate the level of competitiveness of the company in terms of selected methods and suggest a potential solution to increase it. In the first part the theoretical starting points of this issue and selected methods of competitiveness evaluation are described. In the second part the chosen company is characterized. In the last part, selected methods are applied to a chosen company and suggestions and recommendations are formulated.
Description
Import 05/08/2014
Subject(s)
competition
competitiveness
competitive advantage
company
surroundings
PEST analysis
Porter’s model
analysis of the financial health
SWOT analysis