Analýza marketingového mixu poradenské společnosti
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Folvarčná, Iveta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of bachelor thesis was to analyze basic and advanced tools of marketing mix of consulting company Flex Consulting Ltd. in Ostrava. We carried out online and telephone research with clients. Bachelor thesis includes an evaluation of the research and detailed recommendations to improve marketing tools that will lead to maximum customer satisfaction at future meetings with a consultant.
Description
Import 05/08/2014
Subject(s)
marketing mix, consulting company, insurance, online research, telephone research, SWOT analysis, MLM