Analýza podpory prodeje na trhu spotřební elektroniky

Abstract

The aim of this thesis was to analyze the promotion of consumerelectronics and determination of proposals that could help to more effective promotion. In the theoretical part was the theoretical explaination of the basic concepts and explained the problem of promotion To carry out the objectives was carried out marketing research by electronic consultation. Data collection tool was a questionnaire, with which was carried out analysis of the collected data.Then were subsequently evaluated set goals for research. Based on the evaluation data were compiled suggestions and recommendations