Analýza návštěvnosti internetových stránek

Abstract

The aim of my thesis is the website traffic analysis of internet magazine Sokolska 33. In the background characteristics I focus on external and internal impacts to the organization. I also describe internet magazine itself and his ways of user communication. The base of thesis is theoretical knowledge in the field of internet marketing, related to marketing and communications mix, search engine optimization and the tools of website traffic monitoring. In the next chapter I describe my process plan of a research. For this purpose I use a method of observation. I evaluate secondary data with PASW Statistics 18 software and by data analysis I confirm listed hypothesis. In the end I use test results to define suggestions and recommendations for website traffic increase and for more effective magazine communication.