Rozvoj cestovního ruchu v regionu Mostecko

Abstract

This bachelor thesis is focused on the analysis of the prerequisites of tourism in the Most region and on improvement suggestions regarding the image of this region, which might help enforce the development of tourism in this area. The aim of the thesis is to consider, why the Most region is not a popular destination and to propose possible ways of improvement. The theoretical part generally describes the topic in terms of scientific literature. In the practical part, a SWOT analysis had been compiled, based on the premises of tourism in the area and further, options are suggested, how to make the Most region a more sought-after and attractive destination. In the conclusion, findings from the practical part are summarised and further options of touristical development introduced, which might be realised in the Most region in a near future.