Strategická analýza destinace (města, obce)

Abstract

This bachelor thesis deals with strategic analysis of the city Havířov and it consists of seven parts, where first two parts, which follow after the introduction, deal with theoretical possibilities of strategic analysis and the other four, except conclusion, are focused on material side in analysis of the city Havířov.

Exactly it means, that in the second part I specify methodology for processing and the aim of the thesis, where I more follow up strategic analysis of cities and townships with focusing on PEST analysis, SWOT analysis and last but not least analysis of comparative advantages including Benchmarking. In the third part called Theoretical way-outs, which still falls within the theoretical part I am focusing on different directions and views the creation of the territory. I mention here regional politics and regional planning too.

The other, fourth part is focused on the practical part of the thesis, specifically on the description of locality, in our case on Statutory city Havířov. The element of this part is a description of the history of the city, of demografic charackteristics, of buildings and of population. Then it is also an element of the part the description of city infrastructure, whether transport, technical or socio-cultural infrastructure. I describe here a labor market, environment and a very important city management.

In the next section of this thesis, there is part number five intrepreting results of own research, especially using SWOT analysis focusing on strenghts and weaknesses of city Havířov. The element of this part is the definition of possible opportunities or conversely determination of potential threats.

In the sixth and last part of my bachelor thesis I follow up final recommendations, which the city Havířov should not forget in strategic planning and its next development. Especially it is the using of subsidies from the EU, attracting of investors and also making the city more attractive for younger people.