Návrh na zvýšení návštěvnosti kavárny

Abstract

The aim of the thesis was a proposal to increase attendance of a cafe. ‎The theoretical part defines the resources of the mix of marketing services and discusses the characteristics of the marketing environment of the cafe. To achieve the goal, not only did I use the marketing research method of interviewing and observation (benchmarking) but also the SWOT analysis and positional map. Based on the established results, the thesis introduces suggestions and recommendations that could help the owner of the cafe to increase the attendance.