Měření spokojenosti zákazníků se službami realitní kanceláře

Abstract

The customer satisfaction regarding the real estate agency customers is discussed in the present thesis. Although the estate market is controlled by the Association of Real Estates (Asociace realitních kanceláří), the real estate market is saturated. Gavlas spol. s r.o., the real estate agency and the auction company was chosen for the present research. This company has its head office in the Ostrava city centre. Internet survey was chosen as the method for this research; the respondents are the real estate customers. The data are analysed in the application part of this paper. Futhermore, based on these data some suggestions to improve the customer satisfaction are presented.