Analýza preferencí zákazníků maloobchodních jednotek

Abstract

The aim of this thesis is analyze customer preference of retail outlets. The work has two parts, practical and theoretical. The theoretical part is focuses on the customer behavior. The practical part contains characteristic of the retail Outlets in the food chain. The next chapter deals metodics of analysis, preparation and implementation phases. The fourth chapter deals analysis of Data, which we got by questionnaire. The last Chapter is focused on the suggestions and recommendations for retailers.