Komunikační mix v dané společnosti

Abstract

This bachelor thesis is focused on marketing communication mix of Dřevotep plus s.r.o. The first theoretical part includes basic information about the communication mix and its tools which are used for communication with costumers. The practical part involves analysis of communication mix in the company Dřevotep plus s.r.o. and questionnaire survey among the clients of this company. The last part of the bachelor thesis provides proposal optimization of the communication mix that could help the company to improve its competitive advantage in the market.