Přínos Valašska pro turismus

Abstract

This Bachelor thesis is focused on the Areas of the Walachia in light of tourism and its improvement in travel movement. In the first part of the thesis are described the the local area characteristics and natural conditions. The second part is taking a care of Walachia and its segmentation of tourist zones. It's focused on tourist activity, mainly on cultural and natural attractions, which mentioned area can provide. In the remaining part you can see the marketing survey, which deals customer satisfaction. Gained information are processed to graphs with final recommendation.