Strategické řízení rodinného podniku

Abstract

Objective of this bachelor thesis is assessment of strategic plans and targets for family business Moravec Kvalitní ponožky s.r.o. like that these plans and targets to be applicable in practical working business. This thesis was made on the basis of theoretical and practical knowledge issue and selected company. In a first, theoretical, part bachelor thesis are processed general information about working of family business. Focused especially at description relationships in business, description business life stage and family business overall problems. Next part of theoretical part is devoted to theory about compilation each strategic targets and their correct implementation in to business environment. Last part of theoretical part is focused at description each methods for assessment external and internal environment of the business. The external environment chapter is focused to analysis of general and industry environment and Porters model of competitive environment. The internal environment method is described the analysis of the value creation chain and financial analysis. Theoretical part of these bachelor thesis is finished by description of complex analysis of business – SWOT analysis. The key information to the practical part of bachelor thesis arising from the character of family business. Beginning of the practical part is dedicated to description of company Moravec Kvalitní ponožky s.r.o., organization structure and description of the family relationship in business. Important is, of course, the historical development of the company, which is used to idea of development the company nowadays. Of knowledge and analysis the company are processed methods and analysis, which are described in theoretical part. Information and data for financial analysis were provided by past five years of company production. These bachelor thesis is benefit to the company Moravec Kvalitní ponožky s.r.o. especially from the point of view of future development. Because used information were valid, we can say, that results of these bachelor thesis are correct and it is possible to include them to the decision of the future development of company.