Strategická analýza vybraného podniku
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Authors
Havlová, Lucie
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the diploma thesis is to make a strategic analysis of a selected company which is providing cleaning services and propose a strategy according to the results of analysis. The analysis was made of the external and internal environment, which revealed strengths and weaknesses, opportunities and threats. There are concrete recommendations proposed in conclusion for selected company to stand the market based on the evaluation of this analysis.
Description
Import 05/08/2014
Subject(s)
strategy, business environment, target, analysis, factor, cleaning service, quality, employees, SWOT