Návrh marketingového mixu vegetariánského bistra

Abstract

The main objective of bachelor thesis is to identify opinions of potentional customers regarding the bistro in order to desing a marketing mix proposal. The next objective is then to find find out customer opinions on the current restaurant facilities with a vegetarian menu in the city center of Ostrava. Data obtained from primary marketing research were processed in the statistical program IBM SPSS Statistics. The outputs of the application part were subsequently used in the design of marketing mix. These proposals can be used as a starting point for the bistro opening or any additional research.